Bon Appétit
This is a re-design of an existing American magazine, Bon Appétit. The re-design consists of a subscription card and a mult-page editorial feature, with a goal of exploring a new visual direction for the company. For this project, I had to explore a new art direction for Bon Appétit, while ensuring that it stays on-brand on print and digitally.
Role:
Graphic design and Visual Design
Tools:
Sketch, InDesign
Subscription Card
The subscription card incorporated a clear branding for Bon Appétit's design aesthetic and a distinctive call-to-action subscription offer. To highlight the important content of the card, I used color and imagery on the action areas.
Multi-page Editorial Feature
The multi-page editorial feature is re-designed to include bonus editorial content. The yellow accents acts as visual hierarchy to guide the reader's eyes to move along the page.
